Featured Video: RxRecovery
Ashley's mission is to help those with active lifestyles perform at their best and recover more effectively. This video advertisement runs on social media and plays on local gym televisions. She has had great success booking clients and helping them feel better as they train.
APC's Latest:
Client Projects
The 2026 CrossFit Open at CrossFit Bolster
The CrossFit Open is an annual event that spans 3 weeks of workouts that everyone can participate in. This year, CrossFit Bolster had a friendly intramural competition between our members.
Valentine’s Day Massacre – CrossFit Competition 2026
A duo CrossFit competition with men and women coming from all over Michigan and Ohio to compete at CrossFit Bolster.
Rx Recovery Massage & Body Work – Company Launch & Marketing
Creating an online presence for an athlete-focused massage and bodywork studio.
Metro Strength Performance Rehab – Marketing
Helping build a brand whose mission is to provide physical therapy for everyone.
Lazy River Massage – Graphic & Video Content
Personalized massage studio that needed a website refresh, flyers, and video content.
Dr. Derrik Faunt – Performance In Practice Series
Performance in Practice is a YouTube series that helps break down fitness and health with help from a licensed physical therapist.
Breakpoint + Core City CrossFit Kids – Be The Light
Teaching Detroit youth the importance of fitness, nutrition, and financial literacy.
Girls Gone Rx: Best Babes Detroit CrossFit Competition 2025
Girls Gone Rx is an annual competition that brings together the CrossFit community to raise funds for breast cancer charities
Metro Strength Performance Rehab – Community Movement Days
Metro-Strength’s Community Movement Days are free educational workshops where anyone can learn more about their body, connect with neighbors, and support local non-profits.
So What's the Dill?
About Ashworth Pickling Co.
Hi, I'm Alex Piccolo! I'm the founder, content creator, and marketing specialist behind APC.
My background is in film production, project management, and comedy writing, giving me a unique skillset that is equal parts creative and organized. I enjoy turning big ideas into tangible projects with meaningful strategy behind it.
I'm fortunate to be around awesome people in the fitness and wellness space, and connecting everyone together to create a network of like-minded people is what drives my work every day.
Outside of work, you'll usually find me doing strongman training, pursuing the performing arts, or hanging with my wife, Kim, and our dog, Lemmy.
Aw Shucks
Ashworth's Finest:
Marketing Services
So, how much does it cost?
Custom solutions require custom pricing, and every client's needs are different. We'll make a budget that suits you and your needs. Schedule a consultation and we can walk through everything together!
- Content Planning Meeting
- 1-2 Hours of Filming & Photos
- Edited Content Ready For Social Media
- Strategy Development
- Content Calendar
- Content Capture Days
- Graphic Design For Posts & Print
- Post Publishing
- Social Media Management
- Community Engagement & Networking
- Analytics Reporting
Pickle Process:
How to Get Started
Consultation
First, we meet to discuss your goals & challenges
Research & Strategy
I research & begin developing an overall brand strategy
Scope of Work
I present the scope of work to highlight everything we'll accomplish together
Execution
If agreed upon, I begin working towards our goals - executing the strategy, creating content, and managing socials