Ashworth Pickling Co. Marketing Services

Featured Video: RxRecovery

Ashley's mission is to help those with active lifestyles perform at their best and recover more effectively. This video advertisement runs on social media and plays on local gym televisions. She has had great success booking clients and helping them feel better as they train.

Play commercial

APC's Latest:
Client Projects

The 2026 CrossFit Open at CrossFit Bolster
The CrossFit Open is an annual event that spans 3 weeks of workouts that everyone can participate in. This year, CrossFit Bolster had a friendly intramural competition between our members.
Valentine’s Day Massacre – CrossFit Competition 2026
A duo CrossFit competition with men and women coming from all over Michigan and Ohio to compete at CrossFit Bolster.
Rx Recovery Massage & Body Work – Company Launch & Marketing
Creating an online presence for an athlete-focused massage and bodywork studio.
Metro Strength Performance Rehab – Marketing
Helping build a brand whose mission is to provide physical therapy for everyone.
Lazy River Massage – Graphic & Video Content
Personalized massage studio that needed a website refresh, flyers, and video content.
Dr. Derrik Faunt – Performance In Practice Series
Performance in Practice is a YouTube series that helps break down fitness and health with help from a licensed physical therapist.
Breakpoint + Core City CrossFit Kids – Be The Light
Teaching Detroit youth the importance of fitness, nutrition, and financial literacy.
Girls Gone Rx: Best Babes Detroit CrossFit Competition 2025
Girls Gone Rx is an annual competition that brings together the CrossFit community to raise funds for breast cancer charities
Metro Strength Performance Rehab – Community Movement Days
Metro-Strength’s Community Movement Days are free educational workshops where anyone can learn more about their body, connect with neighbors, and support local non-profits.

So What's the Dill?
About Ashworth Pickling Co.

Hi, I'm Alex Piccolo! I'm the founder, content creator, and marketing specialist behind APC.

My background is in film production, project management, and comedy writing, giving me a unique skillset that is equal parts creative and organized. I enjoy turning big ideas into tangible projects with meaningful strategy behind it.

I'm fortunate to be around awesome people in the fitness and wellness space, and connecting everyone together to create a network of like-minded people is what drives my work every day.

Outside of work, you'll usually find me doing strongman training, pursuing the performing arts, or hanging with my wife, Kim, and our dog, Lemmy.

Aw Shucks

    
 
 
         VK 
 
 
 
   Trustindex verifies that the original source of the review is Google. Alex is an absolute pleasure to work with. It's rare to find a professional in marketing that cares about his clients like he does. Based on what I've seen, his work gets results too!
  
  Posted on Google  
 
 
 
        Greg Molitor 
 
 
 
   Trustindex verifies that the original source of the review is Google. Alex does amazing work! He helped my business via a number of avenues (videos/website/marketing/consulting). A true professional with experience. I recommend Alex to anyone. You won’t be disappointed.
  
  Posted on Google  
 
 
 
        Ashley Hamilton 
 
 
 
   Trustindex verifies that the original source of the review is Google. I I opened my business in January, completely clueless about marketing, content creation, website design, and more. I was lost and terrified about growing a brand new business. Then, I met Alex through another small business he works with. It was the best decision I’ve ever made to bring him on board to handle all the things I’m not good at. Alex is the mastermind behind my website design, helping with content creation, and skillfully piecing together my photos and videos to create a seamless flow. He’s also helped me create marketing materials like flyers, discount coupons, and promotional materials. Alex has pushed me out of my comfort zone and encouraged me to promote my business. Thanks to his support, I’ve gained so many new clients in the past month. I’m incredibly grateful for his partnership and friendship. Honestly, I wouldn’t be where I am today without his guidance. I highly recommend Alex to anyone, whether you’re a new business owner or an experienced one who might be lacking in marketing, content creation, or other areas. Forever grateful, Ashley Hamilton- Rx recovery massage & Bodywork
  
  Posted on Google  
 
 
 
  
  
 
 
  Google rating score: 5.0 of 5, 
based on 4 reviews

Ashworth's Finest:
Marketing Services

So, how much does it cost?

Custom solutions require custom pricing, and every client's needs are different. We'll make a budget that suits you and your needs. Schedule a consultation and we can walk through everything together!

Content Capture Day

Building your brand presence online starts here!

Content Planning Meeting
1-2 Hours of Filming & Photos
Edited Content Ready For Social Media

Monthly Content Partner

This takes your marketing completely off of your plate so that you can focus on running your business of helping people stay healthy.

Strategy Development
Content Calendar
Content Capture Days
Graphic Design For Posts & Print
Post Publishing
Social Media Management
Community Engagement & Networking
Analytics Reporting

The Process:
How to Get Started

Consultation

First, we meet to discuss your goals & challenges

Research & Strategy

I research & begin developing an overall brand strategy

Scope of Work

I present the scope of work to highlight everything we'll accomplish together

Execution

If agreed upon, I begin working towards our goals - executing the strategy, creating content, and managing socials